Among the brands endorsed by Lang Lang, there is a particularly prominent "green brand", which is the international intelligent acoustic brand Cleer. As the first open true wireless earphone endorsed by international piano master Lang Lang, Cleer earphones can be said to have a "sense of mystery", which has aroused people's curiosity - what kind of earphone can conquer such a "master"? This time, let's follow in the footsteps of Lang Lang and Gina and enter this zero carbon factory hidden in the forest together, unveiling its mysterious veil!

Enter the forest factory and unlock a "zero carbon park" surrounded by green plants

As soon as I stepped into the park, what caught my eye was a large area of lush green plants that looked like a forest. Here, green trees provide shade, and the natural ecology and industrial environment coexist harmoniously, which makes Lang Lang sigh and describe the entire enterprise as "covered in green like a forest".

This Cleer brand, born in Shenzhen International Low Carbon City, is born with a "low-carbon and environmentally friendly" gene. Its parent company, Grandsun Electronics, has been actively practicing the low-carbon and environmental protection concept, integrating green production and sustainable development throughout the entire process of enterprise development. According to Wu Haiquan, Chairman of Grandsun Electronics, the park adopts the Wusen Microcirculation System and three-layer three-dimensional greening, with a green coverage rate of an astonishing 65%!

Grandsun Electronics' "green" is not only reflected in vegetation coverage, but also in every aspect of energy conservation. It is reported that the park has implemented AI intelligent management of air conditioning and built a distributed photovoltaic power generation system on the vacant roof of the factory, which effectively reduces energy consumption and carbon emissions. In terms of energy-saving transformation in production, Grandsun Electronics realizes the visualization of energy efficiency and carbon emissions in the park through the use of energy consumption and carbon emission cloud brain management system. At the same time, it actively applies solar power generation and solar energy storage technology, and carries out energy-saving and water-saving transformation measures. Through the implementation of the above measures and systems, Grandsun Electronics reduces its carbon dioxide emissions by 476.73 tons annually. It is precisely for this reason that Grandsun Electronics has achieved a leap from "low-carbon" to "zero carbon", and was successfully selected as one of the top ten green low-carbon cases in Shenzhen at the COP28 United Nations Climate Conference, becoming a model park for Shenzhen to tell the world about low-carbon economy and sustainable development.

During this traceability trip, Wu Haiquan, Chairman of Grandsun Electronics, invited Lang Lang and Gina to plant two laurel trees in the park to convey environmental protection concepts and work together with Cleer to create a green future, contributing their own strength to creating a better ecological environment.

Transform into the 'most beautiful factory flower' and unveil the mysterious veil of carbon neutral headphones

The Cleer brand has always been committed to promoting the formation of a simple, moderate, environmentally friendly and healthy production model and products, and jointly promoting green and low-carbon development. The Cleer ARC 3 Sound Arc Open AI Earphones, released on Earth Day 2024, have been certified by the authoritative organization Sullivan as the "global pioneer of open zero carbon (carbon neutral) earbuds".

As an open AI earphone and a leader in environmental protection in the industry, Cleer ARC's "zero carbon" path has reached its third generation. The Cleer ARC Sound Arc Open AI Earphones are developed and produced using green materials and environmentally friendly technologies, achieving a breakthrough of zero carbon emissions throughout the entire product lifecycle.

To further unveil the "mysterious veil" of the birth of carbon neutral headphones, Gina transformed into the "most beautiful factory flower" and appeared on the production line, personally participating in the product manufacturing process.

During the experience of product production, Gina noticed that in order to reduce the impact of product packaging on the environment, Cleer adopts a minimalist packaging design, eliminating excessive decoration and space waste. At the same time, the packaging materials are mainly made of recyclable paper, which is more in line with low-carbon and green design standards.

According to the staff, the Cleer ARC sound arc series products have always used environmentally friendly materials and low-carbon packaging. In addition, strict low-carbon measures have been taken in the production process. From obtaining raw materials to assembling products, to transportation and sales, low-carbon concepts are embedded in every link to ensure that carbon emissions during the production process are minimized. It can be said that this Cleer ARC 3 tone arc open AI earphone is not only a true zero carbon earphone, but also a low-carbon revolution in people's daily lives through earphones as a medium. It is foreseeable that in the near future, the Cleer brand will use more carbon neutral products to lead the industry towards sustainable development.

Listening to the 'Green Melody', Lang Lang delves deep into the Cleer Acoustic Laboratory

Since the establishment of the brand, Cleer has always placed brand responsibility and obligation first, with the goal of 100% good quality and innovation and quality as the dual drivers of brand development. Relying on the strong strength of Grandsun Electronics, Cleer has become one of the few domestic brands with independent acoustic laboratories.

When choosing headphones, Lang Lang once said, "Sound quality is the most important thing I pay attention to when choosing headphones. Good sound quality performance is a respect for every music piece, and I hope to hear high-quality music in any scene." When he first put on the Cleer ARC 3 tone arc open AI headphones, Lang Lang was impressed by their highly restored music details and 360 ° surround Dolby sound effects, creating an extremely stunning listening experience, and repeatedly praised them as "master sound quality". That's why on this traceability journey, Lang Lang specifically went deep into the Cleer Acoustic Laboratory to explore the "sound quality".

Following closely in the footsteps of the staff, Lang Lang was immediately deeply attracted by the various high-end and precise acoustic instruments in front of him as soon as he stepped into the Cleer Acoustic Laboratory. The staff introduced that every earphone has gone through a long and arduous process from research and development design to final delivery to consumers. Among them, the most critical stage is undoubtedly the initial research and development phase. Each Cleer earphone undergoes a rigorous testing process, precise measurement and tuning to ensure that the earphones can present delicate and rich sound details, achieving high standards of sound quality.

During the visit, Lang Lang personally started debugging and gained a deeper understanding of the tuning process and technical details behind the Cleer ARC 3 tone arc open AI earphones. He said that he never thought a brand could achieve such extreme sound technology. But it is precisely this almost demanding pursuit of sound quality that has created the "master sound quality" of the Cleer ARC 3 sound arc.

From the "zero carbon factory" in the forest, to the appearance of the "most beautiful factory flower" on the production line, to the advanced acoustic laboratory, Lang Langjina led us on this "zero carbon journey", exploring the story behind the Cleer brand. This traceability trip not only witnessed Cleer's firm commitment to environmental protection, but also appreciated its outstanding pursuit in the field of acoustics.

Of course, the excitement of this traceability journey goes far beyond that. If you are also eager to learn more about the "secrets" behind the Cleer brand, you may want to follow the Cleer official account to learn more information.